Paid Media World
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Led by Subhranil Naskar • 10+ Years Scaling DTC & B2B SaaS

Paid Ads That Grow Profit, Not Just Clicks

Google Ads and Meta Ads management for e-commerce, B2B and lead-generation brands, with clear reporting and measured results.

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Best for brands spending $5k+/mo (₹3L+/mo) • Direct senior direction • No 12-month lock-in
12,014
Verified Enrollments
IAOL Global EdTech
₹400M+
CRM Pipeline Value
Share Samadhan BFSI
4.82x
Blended Account ROAS
Airdog Hardware Launch
£1.05
Cost Per Unit (54.3% CVR)
Nutrabytes UK Supplements
Google Premier Partner Qualified•Meta Certified Media Buying Professional•Server-Side CAPI Verified
Audited Case Studies & Results

Proven Playbooks from Real Client Accounts

Every performance metric is audited directly from ad accounts and CRM revenue intake reconciliations.

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Airdog Hardware: Scaling Wildfire Season Sales with Weather Bidding
Hardware / CleanTech DTC
4.82x ROAS
Blended Account ROAS

Airdog Hardware: Scaling Wildfire Season Sales with Weather Bidding

Real-time AQI smoke poller adjusting Google Ads target CPA by metro area.

"Captured sudden regional wildfire smoke demand without burning ad spend on clear skies."
+$192.09 Net Margin / Unit • $148,504 RevenueSee how Airdog scaled →
IAOL: Omnichannel Restructuring Across Tier-1 Tech Hubs
Global EdTech & Higher Ed
12,014 Leads
Verified Enrollments

IAOL: Omnichannel Restructuring Across Tier-1 Tech Hubs

High-intent exact match Search paired with Feed-Only Remarketing PMax.

"Restructured course acquisition funnels across Tier-1 tech metros at a record low ₹613 CPL."
₹613 Blended CPL • ₹145 Remarketing CPLSee how IAOL generated 12k leads →
Share Samadhan: High-Net-Worth Investor Asset Recovery Engine
BFSI & Wealth Recovery
₹400M+ Pipeline
Cumulative CRM Value

Share Samadhan: High-Net-Worth Investor Asset Recovery Engine

Multi-geography Google Search & Meta targeting NRI unclaimed dividends.

"Generated 3,495 qualified HNW investor leads with verified offline conversion CRM matching."
3,495 Verified Leads • ₹84–₹90 Search CPLSee how Share Samadhan scaled →
Nutrabytes: Meta Advantage+ Scaling & Creative Fatigue Defense
UK D2C Supplements
£1.05 CPA
Peak 54.3% CVR

Nutrabytes: Meta Advantage+ Scaling & Creative Fatigue Defense

3:2:2 Dynamic Creative Sandbox feeding cold audiences into ASC.

"The 3:2:2 testing sandbox drove profitable customer acquisition in a brutal UK marketplace."
4.62x Blended ROAS • 8,920 Units SoldSee how Nutrabytes scaled →
Process & Governance

How We Work: Audit, Build, Scale

No generic retainers. We execute structured 90-day growth sprints designed to eliminate wasted budget before scaling capital.

01

Forensic Tracking & Funnel Audit

We inspect server-side Meta CAPI deduplication, offline Google GCLID synchronization, search term negative bleed, and brand cannibalization. Delivered in 5 business days.

02

Channel Isolation & Creative Sandbox

We isolate Feed-Only PMax from search moats and launch our 3:2:2 Dynamic Creative Testing framework on Meta to discover statistically validated winning ad angles.

03

Algorithmic Scaling & Margin Defense

Budgets scale only when contribution margin permits (strict ≤ 20% increases every 72 hours). Automated portfolio bid caps prevent algorithm runaway and creative fatigue.

Specialized Capabilities

Engineered Paid Media Solutions

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Google Ads Engineering

Feed-Only PMax, high-intent exact search, account-level brand negative lists, and Demand Gen asset group isolation.

Google Ads Playbook →

Meta Advantage+ Scaling

3:2:2 Dynamic Creative Testing sandboxes, past 30-day purchaser exclusions, and high-converting UGC hook architecture.

Meta Paid Social →

Tracking & Server CAPI

Server-side Meta Conversions API (EMQ 8.5+), GA4 custom funnels, GTM container hygiene, and offline CRM sync.

CAPI Architecture →

AI Search & GEO (SEO)

Generative Engine Optimization (Google AI Overview & Perplexity readiness), schema architecture, and technical SEO.

AI Visibility Tools →
Interactive Flagship Tool • Live PPC & Content Console

Keyword Match Type Tool & Google Ads Wrapper

Instantly wrap keywords into Exact Match ([ ]), Phrase Match (" "), Broad Match, and Negative keywords with 1-click multi-box copying, deduplication, and Google Ads Editor CSV export.

Open Dedicated Tool Page

Enter Raw Keyword List

Paste unformatted search queries from Google Keyword Planner, Ahrefs, SEMrush, or Search Console.

0 Active Keywords0 Characters
Text Cleaning, Case & Syntax Settings
[Exact Match]
0
"Phrase Match"
0
"Phrase" + [Exact]
0
Broad Match
0
+Modified +Broad
0
-[Negative Exact]
0
-"Negative Phrase"
0
-Negative Broad
0

Google Rank Tracker

Check real-time Google search rankings (1 to 100) with zero domain lock-in.

Launch Rank Tracker

50 Marketing Calculators

Live formulas covering CAC, LTV, MER, CPL, Payback, and Churn modeling.

Browse All Calculators

AI Search Visibility (GEO)

Check Google AI Overview & Perplexity citation readiness in 3 seconds.

Run GEO Scan

Technical SEO Auditor

Scan HTTP status codes, canonical loops, and JSON-LD schema instantly.

Scan Target URL
Knowledge Hub & Strategic Playbooks

Field Notes from Active Ad Auctions

Actionable blueprints on auction economics, tracking protocols, and bidding strategies.

Browse All 76 In-Depth Guides
Transparent Answers

Frequently Asked Questions

Common questions regarding engagement models, spend requirements, and performance guarantees.

● Senior Ad Account Direction

Ready to Engineer an Unfair Advantage in Your Ad Auctions?

Stop guessing with generic agency retainers. Get direct senior strategic direction, algorithmic bidding setups, and strict unit-economic profit guardrails.

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No obligation • 5-day delivery • Direct review with Subhranil Naskar
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