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Free Marketing Tools Built for Media Buyers Who Actually Run Campaigns
50 calculators, a live SEO word counter with one-click match-type conversion, and a real technical site audit – no signup, no paywall, no watered-down “lite” version.
Three Tools. Zero Friction.
Every tool below runs client-side in your browser. Your numbers, your keywords, your URLs – nothing gets uploaded to a server, nothing gets stored, nothing gets sold.
Marketing Calculator Hub – 50 Calculators
ROAS, CPA, CPC, LTV:CAC, break-even, agency retainer pricing, and more – organized into five categories: Advertising, Google Ads, Meta Ads, E-commerce, and Agency & Sales. Built on the same formulas we use to report to clients, not simplified textbook math.
WordCounter Pro – the Only Counter With One-Click Match-Type Conversion
Most word counters stop at “how many words.” This one is built for people writing PPC keyword lists and ad copy, not students writing essays.
The USP: paste your keyword list once, then switch between Broad Match, “Phrase Match”, and [Exact Match] formatting instantly – no manual retyping, no regex, no spreadsheet formulas. Toggle match types the way you would toggle text case.
On top of that: live word/character/paragraph counts, reading time, reading-level scoring, and real-time keyword density (top 10 keywords) so you can sense-check your ad copy or landing page content for stuffing before you publish.
Website Technical SEO Audit
Submit any set of URLs – manually, via XML sitemap import, or by uploading a CSV – and get a real technical crawl: canonical tags, schema/structured data, indexability, meta titles and descriptions, heading structure, alt text, robots.txt status, sitemap inclusion, and text-to-HTML ratio. Filter results down to just the pages with issues.
WordCounter Pro
Advanced Content, Case & SEO Match Type Optimizer
Change text case or format SEO keyword match types above the input box.
Website Technical SEO Audit
Screaming Frog Engine • Submitted Pages Only (Depth 0)Submit URLs for Instant SEO Audit
Audit only the exact URLs you submit below. Includes Canonical tags, Schema Structured Data, XML Sitemap, Robots.txt, Text/HTML Ratio, and Keyword Density.
Why These Beat the “Free Tool” You Already Have Bookmarked
⚡ Built From Real Campaigns, Not Guesses
We manage live Google Ads and Meta Ads accounts across construction, e-commerce, hospitality, travel, and education – every formula here is one we actually rely on, not a generic template.
🎯 The Match-Type Converter You Did Not Know You Were Missing
Every PPC keyword planner assumes you will format match types by hand. WordCounter Pro converts your entire list between broad, phrase, and exact match in one click – built specifically because we got tired of doing it manually.
🔒 Nothing Leaves Your Browser
Ad spend numbers, unpublished keyword lists, unlaunched landing page copy – all of it stays local. No account, no email capture, no data retention.
Frequently Asked Questions
Are the marketing calculators actually free, or is there a catch?
Completely free, no account or credit card required. We built them for our own team first and opened them up because most calculator tools online oversimplify the formulas or hide results behind an email gate.
What makes WordCounter Pro different from a normal word counter?
The match-type conversion feature. Paste a keyword list and instantly reformat it as Broad Match, “Phrase Match,” or [Exact Match] – a step every PPC media buyer does by hand elsewhere. It also scores keyword density in real time so you can keep copy in the 0.8%-1.5% range without stuffing.
How deep is the Website Technical SEO Audit – is it just checking if my site is “up”?
No – it runs a structural crawl of the URLs you submit: canonical tags, schema markup, meta titles/descriptions, heading hierarchy, image alt text, robots.txt rules, XML sitemap inclusion, and text-to-HTML ratio, with a filterable results table so you can isolate exactly which pages have issues.
Do I need to talk to your agency to use the tools, or are they standalone?
Fully standalone – use them as often as you like with no obligation. If you would rather have someone run your Google Ads or Meta Ads campaigns instead of DIY-ing it, that is what we do day to day – the contact link is always there when you want it.