Paid Media World
First-Party Proof & Verified Results

Performance Marketing Case Studies

Transparent, audited breakdowns of paid acquisition campaigns engineered by Subhranil Naskar. Real budgets, strict attribution windows, and verified bottom-line profit outcomes.

Client Acquisition Dossiers & Audited Metrics

Airdog Hardware: Scaling Wildfire Season Sales with Weather-Triggered Bidding
Hardware / DTC E-CommerceWeather-Triggered BiddingUS & CanadaWildfire Season 2026

Airdog Hardware: Scaling Wildfire Season Sales with Weather-Triggered Bidding

How Airdog leveraged real-time Air Quality Index (AQI) automation and Google Ads API weather rules to capture wildfire smoke demand surges at a 4.82x ROAS.

Blended ROAS
4.82x
Tracked Revenue
$148,500+
Target CPA
$75.14
Wasteful Ad Spend
-34%
IAOL: Scaling Global Course Enrollments
Global EdTech & Language LearningGoogle Ads + Meta CAPITier-1 Tech HubsPMax Remarketing Isolation

IAOL: Scaling Global Course Enrollments

How an omnichannel Google Search and Performance Max restructuring delivered 12,014 verified student course leads while maintaining disciplined CPA ceilings across Tier-1 tech hubs.

Verified Enrollments
12,014
Blended CPL
₹613
PMax Remarketing CPL
₹145
Audited Core Spend
₹73.67L
Share Samadhan: ₹400M+ CRM Pipeline
BFSI & Wealth RecoveryHigh-Net-Worth Lead GenWhatsApp Business APIOffline CRM Attribution

Share Samadhan: ₹400M+ CRM Pipeline

Targeting high-net-worth investors and NRI diaspora searching for unclaimed dividend and dormant share recovery through precision Google Search, PMax, and Meta campaigns.

Total Inquiries
10,900+
Search Leads
3,495
Google Search CPL
₹84 - ₹90
Cumulative Pipeline
₹119.89 Cr
Nutrabytes: 54.3% Peak CVR & £1.05 CPA
UK D2C Dietary SupplementsShopify Plus & Google ShoppingBundle RemarketingRepeat Purchase Funnels

Nutrabytes: 54.3% Peak CVR & £1.05 CPA

Overcoming aggressive UK supplement marketplace competition by combining high-intent Google Shopping product bundles with high-margin customer retention funnels.

Peak CVR
54.3%
Target CPA
£1.05 - £2.81
Units Sold
778
Ad-Attributed Revenue
£14,280
GustBuster: 6.59x Peak Google ROAS
US Patented E-CommerceWeather-Triggered Google BiddingHigh-Wind Storm SurgesZero Discount Flash Sales

GustBuster: 6.59x Peak Google ROAS

Transitioning a 55mph windproof umbrella manufacturer from commoditized marketplace pricing into high-AOV direct consumer acquisition via weather-triggered bidding.

Peak Campaign ROAS
6.59x
Blended ROAS
3.82x
Ad-Attributed Revenue
$34,800
Peak Repeat Rate
37%
Moovalot: 1,513 App Installs & $7.08 CPI
On-Demand Mobile App & LogisticsHouston Metro LaunchHyperlocal Google SearchMeta Hook Demonstration Ads

Moovalot: 1,513 App Installs & $7.08 CPI

Launching an on-demand trailer rental app in the Houston metro area using hyperlocal Google Search, GMB direction tracking, and Meta hook demonstration ads.

App Installs
1,513
Cost Per Install (CPI)
$7.08
Search CPC
$0.81
Fleet Rentals
101
Botanica: 3.46x Peak ROAS & €10,420 Sales
Natural Herbal SkincareEquine Health & Pet CareIreland & UK ExpansionGoogle Shopping & Meta ASC

Botanica: 3.46x Peak ROAS & €10,420 Sales

Unlocking cross-species customer lifetime value across equestrian owners and pet lovers in Ireland & UK through targeted Google Shopping and Meta creative testing.

Peak Campaign ROAS
3.46x
Blended ROAS
2.71x
Shopify Sales
€10,420
Peak Repeat Rate
29.4%
Explore Tactical Media Buying Playbooks
Proprietary Media Buying Frameworks50 Client-Side CalculatorsEnterprise Scripts Library

Explore Tactical Media Buying Playbooks

Want to see the exact scripts, bidding formulas, and attribution architectures used to deliver these client results?

Free Tools
50+
Enterprise Scripts
7
Tracked Impressions
100M+
Verified First-Party
100%