Share Samadhan Case Study: Scaling Wealth Recovery with ₹39.71 PMax Leads & ₹400M+ Pipeline
Unclaimed investments in India—spanning forgotten dividends transferred to the IEPF (Investor Education and Protection Fund), dormant physical equity shares, and disputed legal inheritances—represent an estimated ₹1.5 lakh crore ($18 billion) pool of…
Scaling Global Language Course Enrollments: 12,014+ Conversions & ₹613 CPL (IAOL Case Study)
Scaling an EdTech or professional training platform beyond 10,000 paid student enrollments usually breaks acquisition economics. As geographic audiences saturate across tier-1 metropolitan centers, generic search terms turn into bidding battlegrounds,…
Performance Max Cannibalization: How to Stop Google from Stealing Your Brand Search Revenue
Few discoveries sting quite like auditing a Google Performance Max campaign boasting an enviable 650% ROAS, only to find that 70% of those transactions originated from existing customers searching your exact trademarked brand name. When left…
Facebook Ads Cost in India: 2026 Benchmarks & Pricing Guide
Forecasting paid acquisition budgets in India requires up-to-date empirical auction benchmarks rather than speculative averages. CPM, CPC, and CPL metrics vary drastically depending on industry vertical, demographic tier (Tier 1 metros vs. Tier 2/3…
What is Performance Marketing? The 2026 Blueprint for Scalable Growth
Table of Contents 1. Introduction: Defining Performance Marketing in 2026 2. The Evolution: Performance Marketing vs. Traditional Advertising 3. Core Pillars of a Performance Strategy 4. Technical Implementation: Conversion API & Tracking 5. Modern…
