Paid Marketing Services Built Around Measurable Business Growth
We plan, manage, and scale Google Ads, Meta Ads, B2B Lead Generation, YouTube Ads, SEO, and Conversion Rate Optimisation for ambitious brands—with transparent reporting reconciled directly to your revenue.
Not Sure Which Service You Need?
Select your primary business bottleneck below to see our recommended growth channel:
Target active searchers with high-intent keywords, supported by friction-ladder qualification funnels.
Combine Advantage+ Shopping with Google Performance Max and checkout friction removal to lower blended CAC.
Engage decision-makers via LinkedIn Document Ads, Bing desktop search, and offline CRM conversion sync.
Our Core Services
Four flagship media buying and growth programs built for clear attribution.
Google Ads Management
Who it's for: For businesses targeting high-intent buyers actively searching for their products or services.
Problem it solves: Stops wasted budget on broad match leaks, low Quality Scores, and unverified platform-reported conversions.
- Search, Performance Max & Shopping campaign architecture
- Offline GCLID conversion synchronization with your CRM
- Continuous negative keyword mesh and search term pruning
- Granular pin-code geo-targeting and bid adjustments
Meta Ads (Facebook & Instagram)
Who it's for: For e-commerce brands, high-ticket lead generation, and apps needing predictable scaling.
Problem it solves: Solves creative fatigue, ad fatigue, tracking signal degradation, and volatile CPM spikes.
- Advantage+ Shopping & Leads scaling frameworks
- 3:2:2 Dynamic Creative Testing (DCT) sprints
- Server-Side Conversions API (CAPI) deduplication with 9.0+ Event Match Quality
- Bid Cap & Cost Cap margin preservation protocols
High-Ticket & B2B Lead Generation
Who it's for: For B2B companies, healthcare clinics, legal practices, and real estate developers.
Problem it solves: Replaces unqualified spam submissions with verified, high-intent prospects ready to speak with sales.
- Friction-ladder pre-qualification funnels and multi-step forms
- Click-to-WhatsApp direct sales chat routing with qualification automation
- HubSpot / Salesforce offline conversion tracking to Closed-Won revenue
- Strict lead qualification criteria to eliminate junk submissions
YouTube & Video Performance Ads
Who it's for: For brands with proven conversion funnels ready to build category authority at scale.
Problem it solves: Converts passive video viewers into buyers, fixing low 3-second hook retention and inflated CPVs.
- Video Action Campaigns (VAC) and Demand Gen multi-format deployment
- 9:16 YouTube Shorts direct-response script architectures
- Custom Intent audience targeting based on competitor search keywords
- Strict target CPA bid pacing and view-through attribution tracking
B2B SaaS Performance Marketing
Who it's for: For B2B software companies ($1M to $25M ARR) with ACVs from $5,000 to $100,000+.
Problem it solves: Stops burning venture capital on unqualified free trial signups that never activate into paid enterprise ARR.
- Google Ads BoFu and competitor trademark alternative campaigns
- LinkedIn Account-Based Marketing (ABM) targeting buying committees
- G2 & Capterra category intent bidding and review velocity management
- HubSpot / Salesforce offline conversion tracking to Closed-Won ARR
Server-Side Tracking & Attribution
Who it's for: For e-commerce brands, SaaS companies, and lead generation businesses needing reliable tracking and attribution.
Problem it solves: Eliminates blind algorithmic bidding caused by ad blockers, missing GA4 custom events, GSC indexing errors, and duplicate conversion counts.
- Complete GA4 property setup, 14-month data retention & custom event schema (e-commerce & leads)
- Google Tag Manager (GTM) web & server-side container deployment with Consent Mode v2
- Google Ads Conversion Tag with Enhanced Conversions (SHA-256 hashed customer parameters)
- Google Search Console domain setup, sitemap validation & deep indexing issue remediation
- Microsoft Clarity heatmap & session recording deployment with GA4 drop-off integration
Technical SEO, AEO, GEO & Web Hygiene
Who it's for: For businesses facing flatlining organic traffic, broken crawl paths, GSC indexing stalls, or traffic loss to AI search engines.
Problem it solves: Fixes 404 broken links, redirect chains, canonical conflicts, GSC "Crawled - currently not indexed" stalls, and lack of AI citations.
- Full site hygiene overhaul: 404 elimination, 301 redirect mapping, canonical tags & robots.txt tuning
- Google Search Console domain setup, XML sitemap validation & indexation coverage triage
- Core Web Vitals speed engineering: sub-1.5s LCP, INP thread optimization & WebP/AVIF compression
- AEO & Generative Engine Optimization (GEO): entity modeling, featured snippets & /llms.txt
- Interconnected multi-entity JSON-LD schema graphs (Organization, Service, FAQ, TechArticle)
Conversion Rate Optimization (CRO)
Who it's for: For brands with steady traffic (10,000+ monthly visits) looking to double revenue without increasing ad spend.
Problem it solves: Fixes low conversion rates caused by slow mobile load times, cognitive form friction, and weak value propositions.
- Full-funnel heatmap and session recording UX diagnostics (Clarity/Hotjar)
- Sub-1.5 second high-speed mobile landing page design and custom build
- Multi-step friction-ladder questionnaires with progressive disclosure
- Scientific 95%+ confidence interval A/B split-testing sprints
Verified Client Case Studies
All results represent verified client outcomes with documented periods.
Verified student course enquiries at ₹613 CPL
High-ticket B2B investment recovery leads
£1.05 Target CPA via Advantage+ Shopping
$148,500+ Weather-triggered sales volume
Specialized Growth Services
Targeted solutions for B2B enterprise, desktop search, CRO, and technical search visibility.
LinkedIn Ads for B2B Enterprise
Account-Based Marketing (ABM) reaching verified C-suite executives, VP-level decision-makers, and buying committees with Document Ads and native Lead Gen Forms.
Microsoft Advertising (Bing Ads)
Capture mature, high-purchasing-power desktop searchers on Windows 11 and Microsoft Copilot at 25–35% lower CPCs with direct campaign import from Google Ads.
Conversion Rate Optimisation (CRO)
Increase enquiries and purchases from the traffic you already pay for by eliminating mobile checkout friction, form abandonment, and landing page cognitive overload.
Technical SEO, AEO & GEO Architecture
Future-proof organic search visibility across traditional Google SERPs and emerging AI Answer Engines (Perplexity, Google AI Overviews) through structured schema and technical audits.
Cross-Channel Performance Architecture
Full-funnel media orchestration unifying Google, Meta, and Video spend under single Marketing Efficiency Ratio (MER) benchmarks with server-side attribution mesh.
Direct-Response Ad Creative Strategy
Performance-engineered visual angles, UGC scripting, static swipe files, and responsive search ad copy built to break banner blindness and lower initial customer acquisition costs.
How We Work
A structured, four-step sprint sequence designed for transparency and early momentum.
Growth Audit & Tracking Diagnostic
We inspect historical ad spend, Quality Scores, search term waste, and pixel signal loss to establish an exact baseline.
Conversion Tracking & Server-Side Setup
We implement GTM server-side containers, Meta CAPI deduplication, offline CRM sync, and enhanced conversions.
Campaign Architecture & Creative Sprints
We launch structured campaigns with negative keyword meshes, custom intent audiences, and direct-response copy angles.
Disciplined Scaling & Weekly Reviews
We optimize target CPA bid caps, prune search term leaks, mitigate creative fatigue, and report weekly with zero vanity metrics.
Who We Work Best With
We partner with businesses that prioritize deterministic unit economics over vanity metrics. To ensure campaigns have sufficient statistical volume to succeed:
Minimum monthly ad spend required for platform machine learning and conversion testing.
Ideal budget for full-funnel systems combining Search, Meta Advantage+, and CRM sync.
Structured initial sprint to establish baseline CAC, followed by rolling 30-day flexibility. No annual lock-ins.
Frequently Asked Questions
Transparent answers regarding pricing, account ownership, and realistic performance timelines.
Ready to Scale Your Paid Media with Proven Playbooks?
Schedule a strategic consultation directly with Subhranil Naskar. We will review your current ad accounts, identify wasted spend leaks, and outline an exact testing architecture.