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Home/Performance Marketing Case Studies & Client Results

Performance Marketing Case Studies & Client Results


First-Party Performance Proof & Verified Case Studies

Performance Marketing Case Studies & Audited Growth Results

Transparent, data-backed breakdowns of paid acquisition campaigns engineered by Subhranil Naskar. Real budgets, audited attribution windows, and verified business outcomes across B2B SaaS, Global EdTech, E-Commerce, and Mobile Apps.

10+ Years Practitioner Experience
•
$4.5M+ Managed Ad Spend
•
6 Global Verticals Audited
•
100% First-Party Attributed Data

Audited Attribution & Reporting Methodology

Every metric presented below is reconciled directly from primary ad platforms (Google Ads, Meta Ads Manager, Apple Search Ads), server-side conversion telemetry (GA4, Meta CAPI, offline CRM imports), and client e-commerce dashboards (Shopify, Stripe, Zoho CRM). We do not blend ad-attributed revenue with total organic store turnover without explicitly distinguishing the two. Peaks are clearly marked as weekly or cohort maximums alongside blended period averages.

Global EdTech & Language Learning

IAOL: Scaling Global Course Enrollments

How an omnichannel Google Search and Performance Max restructuring delivered 12,014 verified student course leads while maintaining disciplined CPA ceilings across Tier-1 tech hubs.

Total Conversions:
12,014 Enrollments
Blended CPL:
₹613 / Lead
PMax Remarketing CPL:
₹145 / Lead
Audited Core Spend:
₹73.67 Lakhs (₹1.05 Cr Gross)


Read Full IAOL Case Study →

BFSI & Unclaimed Wealth Recovery

Share Samadhan: ₹400M+ CRM Pipeline

Targeting high-net-worth investors and NRI diaspora searching for unclaimed dividend and dormant share recovery through precision Google Search, PMax, and Meta campaigns.

Total Inquiries:
10,900+ Omnichannel
Google Ads Search Leads:
3,495 Verified Leads
Google Search CPL:
₹84 – ₹90 / Lead
Cumulative CRM Pipeline:
₹119.89 Crore


Read Full Share Samadhan Case Study →

UK D2C Dietary Supplements

Nutrabytes: 54.3% Peak CVR & £1.05 CPA

Overcoming aggressive UK supplement marketplace competition by combining high-intent Google Shopping product bundles with high-margin customer retention funnels.

Peak Conversion Rate:
54.3% (Bundle Remarketing)
Cost Per Acquisition:
£1.05 – £2.81 / Unit
Audited Volume:
778 Supplement Units Sold
Ad-Attributed Revenue:
£14,280 (3.12x Blended ROAS)


Read Full Nutrabytes Case Study →

US Patented E-Commerce Brand

GustBuster: 6.59x Peak Google ROAS

Transitioning a 55mph windproof umbrella manufacturer from commoditized marketplace pricing into high-AOV direct consumer acquisition via weather-triggered bidding.

Peak Campaign ROAS:
6.59x (Weather Scale Week)
Blended Period ROAS:
3.82x Blended ROAS
Ad-Attributed Revenue:
$34,800 ($56,176 Total Store)
Repeat Customer Rate:
37% Peak (14.6% Cohort Avg)


Read Full GustBuster Case Study →

On-Demand Mobile App & Fleet Logistics

Moovalot: 1,513 App Installs & $7.08 CPI

Launching an on-demand trailer rental app in the Houston metro area using hyperlocal Google Search, GMB direction tracking, and Meta hook demonstration ads.

Total App Installs:
1,513 App Downloads
Cost Per Install (CPI):
$7.08 / Install
Average Search CPC:
$0.81 CPC
Confirmed Rentals:
101 Fleet Rentals ($106 CPR)


Read Full Moovalot Case Study →

Natural Herbal Skincare & Equine Health

Botanica: 3.46x Peak ROAS & €10,420 Sales

Unlocking cross-species customer lifetime value across equestrian owners and pet lovers in Ireland & UK through targeted Google Shopping and Meta creative testing.

Peak Campaign ROAS:
3.46x ROAS
Blended Campaign ROAS:
2.71x Blended ROAS
Total Shopify Revenue:
€10,420 Sales
Repeat Customer Rate:
29.4% Peak (21.8% Period Avg)


Read Full Botanica Case Study →

Comparative Client Performance Summary

Direct side-by-side comparison of audited campaign parameters across our 6 documented client engagements.

Client / VerticalPrimary ChannelsTarget MarketPrimary KPICore OutcomeFull Dossier
IAOLGoogle Search • PMaxIndia • Global MetrosCourse Lead CPA12,014 Leads @ ₹613 CPLView →
Share SamadhanSearch • Meta • SEOIndia • NRI DiasporaHNW Lead Cost₹119.89 Cr CRM PipelineView →
NutrabytesGoogle Shopping • SearchUnited Kingdom (UK)Unit CPA & CVR54.3% Peak CVR • £1.05 CPAView →
GustBusterWeather Search • MetaUnited States (US)E-Commerce ROAS6.59x Peak ROAS • $56K SalesView →
MoovalotHyperlocal Search • MetaHouston, Texas (US)Cost Per Install (CPI)1,513 Installs @ $7.08 CPIView →
BotanicaGoogle Shopping • MetaIreland • UKBlended ROAS3.46x Peak ROAS • €10.4K SalesView →

SN

Subhranil Naskar

Lead Performance Strategist & Founder

Subhranil brings over 10 years of personal practitioner experience managing multi-million-dollar paid media infrastructure across Google Ads, Meta Ads (CAPI), and GA4 event attribution. Operating from Kolkata, India, he personally architects and executes the bidding strategies, cohort segmentations, and conversion telemetry showcased in these case studies.

Location: Kolkata / Baruipur, West Bengal, India
•
Direct Inquiries: [email protected]
•
LinkedIn: Verified Profile
•
Editorial Standards: Editorial Guidelines
•
About Founder: About Us



Connect with Subhranil on LinkedIn

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