Performance Max Cannibalization: How to Stop Google from Stealing Your Brand Search Revenue
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Google’s Performance Max (PMax) campaigns have revolutionized paid search by automating asset allocation, bidding, and channel distribution across Search, YouTube, Display, Discover, Gmail, and Maps. For E-commerce and B2B lead generation businesses,…
Performance Max Asset Group Isolation: How to Structure Campaigns to Avoid Search Cannibalization
Google’s Performance Max (PMax) campaigns have transformed how paid media teams scale their search, shopping, display, and video advertising. By using machine learning to allocate budget across Google’s entire ad network, PMax often delivers…
Training the Machine: How to Feed ‘Value-Based’ Conversion Data to Performance Max
Table of Contents 1. Introduction: Training the PMax Machine 2. What is Value-Based Bidding (VBB)? 3. The Architecture of Value Rules 4. Offline Conversion Tracking (OCT): The High-Fidelity Signal 5. Predictive LTV Modeling for E-commerce 6. Traditional…